TalkTalk press release
Reaching for the Phone Stops Women Reaching for the Fridge
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Nearly 50% of women on diets say chatting to friends helps them shed pounds.
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A third of women have lost weight by using a diet tip provided by a friend.
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New TalkTalk study proves women could stop cravings by talking on the phone.
A new study by TalkTalk and health psychologist David Moxon shows that women should give their friends a call to keep motivation up and stop them falling into dangerous snack traps.
To complement their research, David and TalkTalk have been working closely with volunteers from a gym in Peterborough to understand their weight loss habits and see women putting the 'friends theory' into practice.
Research conducted amongst over a thousand women across the UK reveals that 34% of women view friends as essential to their weight loss efforts. A huge 49% strongly agreed that they used chatting to friends to stop them from 'cheating' on a diet. Another important trend that emerged from the research was that 30% of women take on board advice and tips from friends during conversation. Indeed, sharing advice between weight loss buddies seems more effective than accepting instructions direct from a teacher, or 'guru'.
David Moxon, a specialist in biopsychology who regularly consults on psychological and diet health issues, says: "There's so much diet advice about these days, but people forget that the simple methods are often the best. During my career I have noted that women especially work very well using the 'peer teaching' system, this revolves around advising each other following their own experience and sharing tips.
"David continues: "Following a teacher-led programme is great, but often you need more than that to keep you going – for women to pick up the phone and say, 'Yes, that's really working for me, you should try it' is highly liberating. Chatting is officially good for your waistline! It's also worth remembering who are the 'right' friends for diet chat are and those who might tempt you into falling short of your goals – it's OK to chat to them too, but not when you're hungry!
"Edwina, 53, one of the case studies involved in the Peterborough study commented; "Women are very good at giving advice, but don't always take their own. I use the support and advice of my friends to give my dieting efforts a boost and a breath of fresh air.
"Cravings were also a key issue for the interviewees. Davina, 36 said: "Chatting with others definitely takes your mind off craving snacks. My social support network is everything to my diet. It doesn't matter what time of day or night – we always know we can phone each other.
"David Moxon names chatting on the phone as his top tip for keeping motivated during weight loss, but also recommends:
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Keeping a diary of how you feel after exercise and eating a healthy meal.
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Remember no one can be 'good' 100% of the time. Don't beat yourself up after an overindulgence.
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Get outside – with the evenings lighter, go for a walk after a meal rather than collapsing on the sofa.
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Keeping a log of how far you've come – even if your weight loss is slow and steady, in no time you'll realise just how much you've achieved.
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Be realistic, set long term goals rather than constantly looking to fit into 'that' pair of jeans by next Monday.
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